The heuristics behind every name we generate

A great brand name is invented, pronounceable, balanced, and memorable. Our generator encodes those qualities as constraints.

Patterns: CVCVC, CCVCV, CVCCV, VCVCV — five-letter shapes that consistently produce great brands.

Letter weighting: V, X, Z, K, L, R, N — common in premium brands. W, J, G, C — used sparingly.

Endings: vowels (a, o, i, e) and -y produce softer, more luxury-leaning names; stops (p, t, k) feel punchy and tech-startup.

We then score every candidate on eight independent axes before any availability check ever runs.